Daniel Ford

With over 20 years of experience in Financial Services, I bring a comprehensive skill set in both advanced mortgage advice and equity release, holding relevant certifications in both areas. As a Director at JML Financial Associates, an independent, directly authorised mortgage and protection brokerage, I take pride in offering tailored solutions to fit each client's unique needs. My client base is wonderfully diverse, spanning first-time homebuyers, clients seeking remortgage options for better rates or additional funds, high-net-worth individuals, and older clients exploring equity release options. My focus is not only on helping clients secure the best financial solutions for their largest assets but also on educating them, so they feel empowered and confident in their decisions. I understand that financial decisions can feel complex and strive to make the process as clear and straightforward as possible. My goal is to build trust-based, long-term client relationships, and I am passionate about providing high-quality, unbiased advice that reflects each client’s financial goals. Whether you're a new buyer or an experienced homeowner, I am here to help guide you through the financial aspects of home ownership, remortgaging, or equity release, with expertise and care.