Ruth Norman

Ruth Norman

Ardent Financial Planning

Minimum savings/pensions: Over £250,000

0330 038 8942
Based in York
View location

Top Rated 2025
Verified since: December, 2024

4.9 out of 5

90 reviews


Checks carried out by VouchedFor

  • FCA status: Certified by Firm

    Last checked: 04 March 2025

    Ruth is fully authorised under the FCA's Senior Managers & Certification Regime. A regulated Senior Manager has confirmed Ruth's status

  • 6

    Recent Client Reviews

    Verified reviews: 100%

    Ruth has received 6 client reviews in the past 12 months; 100% of these have been verified

  • Independent Financial Adviser

    Last checked: 26 November 2024

    An independent adviser can advise across a sufficiently diverse range of products to help meet a client’s objectives. They are in no way limited to products provided by companies they work for.

  • 4

    Qualifications Uploaded

    4 qualification certificates available to view

    Ruth has added their qualifications to their profile. You can see them by clicking on the ‘qualifications’ tab below

  • Transparent Fees

    Ruth has provided information on their typical fees

    Ruth has added their fees to their profile. You can see them by clicking on the ‘fees’ tab below

Checks carried out by VouchedFor

  • FCA status: Certified by Firm

    Last checked: 04 March 2025

    Ruth is fully authorised under the FCA's Senior Managers & Certification Regime. A regulated Senior Manager has confirmed Ruth's status

  • 6

    Recent Client Reviews

    Verified reviews: 100%

    Ruth has received 6 client reviews in the past 12 months; 100% of these have been verified

  • Independent Financial Adviser

    Last checked: 26 November 2024

    An independent adviser can advise across a sufficiently diverse range of products to help meet a client’s objectives. They are in no way limited to products provided by companies they work for.

  • 4

    Qualifications Uploaded

    4 qualification certificates available to view

    Ruth has added their qualifications to their profile. You can see them by clicking on the ‘qualifications’ tab below

  • Transparent Fees

    Ruth has provided information on their typical fees

    Ruth has added their fees to their profile. You can see them by clicking on the ‘fees’ tab below

I have over 3 decades of experience within financial services, working at Ardent for 15 years and, previously to that, NatWest for over 20 years. During this time, I've identified that the most effective long term plans start with simple, easy to understand financial advice. Cutting out jargon and communicating clearly helps my clients feel at ease so we can build a solid plan in order to achieve their goals. My role at Ardent is to provide first class financial advice drawing on my wealth of knowledge. My particular area of expertise is retirement planning and equity release. I pride myself on being a good listener and being easy to talk to.

Offers available through VouchedFor

Contact Ruth through VouchedFor and your initial 1 hour meeting or phone call will be free of charge. You can use this to discuss your situation and find out whether you feel they are a good match for you.

£430,000 Consumer Protection

Your money is protected against bad advice by the Financial Ombudsman Service up to a maximum limit of £430k and by the Financial Services Compensation Scheme (FSCS) if the company goes out of business (in which case, limits may vary - see the FSCS website for more details).

About Ruth's clients

Based on responses provided by clients who have reviewed this adviser

Clients' level of financial expertise

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Clients' level of financial expertise

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