Sonya Shaw

Sonya Shaw is a highly experienced Independent Whole-of-Market Equity Release Specialist based in Huddersfield, West Yorkshire. With over 25 years of expertise in sales and client services, she is renowned for her client-focused approach and meticulous attention to detail. Sonya is committed to empowering individuals with clear, ethical, and practical financial advice tailored to their unique circumstances. Her transition into equity release has allowed her to combine extensive property knowledge with a passion for providing personalised financial solutions. Sonya’s dedication to excellence has earned her recognition in the field, including awards for her work as an equity release adviser. Philosophy and Approach Sonya embraces the philosophy: “If you do what you’ve always done, you’ll get what you’ve always gotten.” This belief drives her to seek continuous improvement, embrace new challenges, and deliver exceptional service to her clients. Her professional approach is rooted in: Client-Centered Solutions: Tailoring every recommendation to meet individual needs while guiding clients through the process with care. Ethical Practices: Placing the client’s best interests at the forefront and offering equity release only when appropriate. Proven Expertise: Backed by industry-leading qualifications and extensive knowledge. Personalised Service: Ensuring a straightforward and supportive experience for every client. Qualifications and Core Strengths Certifications: CeMAP & CeRER (Equity Release Advice) Diploma in Health & Social Care Core Skills: Deep expertise in property and financial services Strong problem-solving capabilities Compassionate and client-focused approach Exceptional organisational skills and attention to detail Life Beyond Work: When she’s not assisting clients, Sonya enjoys spending time with her family, travelling, and creating a welcoming home environment. She has a keen interest in documentaries and the origins of language, often exploring fascinating etymologies. A fan of gripping box sets like The Walking Dead, Sonya’s curious and dynamic personality adds depth to her professional and personal life. My approach: I’ll support you in exploring all your choices to help you reach the best decision for your situation. If I feel that Equity Release isn’t the right fit for you, I won’t hesitate to let you know. However, if I see that it could lead to greater happiness and peace of mind for you, I will dedicate myself to finding the most appropriate plan tailored to your needs. My Advice: I conduct thorough research and analysis of the entire Equity Release market, ensuring that we provide access to a wide range of plan options. Additionally, we personalise each plan to meet your specific requirements. My Authorisation: Smart Choice Equity Release operates under the trading name of One Stop 4 Equity Release, which is authorized and regulated by the Financial Conduct Authority (FCA). We are also proud members of The Equity Release Council. Our services are frequently recommended to new clients by esteemed solicitors and Independent Financial Advisors. You have my personal commitment to maintaining the highest standards of professionalism and integrity in all our endeavours.